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Notes from Epithre on the AI we build and run ourselves in Indonesia: models, research, sovereignty, and how it is used.
IsonSearch now searches by meaning
IsonSearch now matches questions to Indonesian pages by meaning as well as by keywords, so questions asked in everyday Indonesian are more likely to find authoritative pages written in formal language. Live on search.isonai.com and behind IsonAI.
Spark: turn a sentence into a visual you can ship
Spark creates finished posters, cards, logos, and interactive pages from a short description, right inside IsonAI. Our latest update adds full control while it works, a bilingual interface, private exports, edits that stay put, and built-in guardrails.
IsonAI 1.3 is now on the App Store
IsonAI 1.3 is now available on the App Store for iPhone. This release makes IsonAI more personal and organized, with memory you can manage, folders for your chats, finished-reply notifications, a directions card, and in-chat PDF editing.
Introducing Naya, the IsonAI Operator
Naya turns a goal into a finished result: it plans the work, researches with cited sources, prepares ready-to-use documents, and asks for your approval at the steps that matter. Now available to every IsonAI account at isonai.net/naya.
Introducing Ison Slate
Ison Slate is Epithre's academic research workspace: cited research reports drawn from 11 academic sources at once, including Garuda and BPS for Indonesia, with journal quality badges, evidence synthesis, and export-ready citations.
Introducing IsonForge
IsonForge is Epithre's agentic coding tool. It reads, writes, and fixes code, runs commands, and works through programming tasks in conversation with the developer, in the terminal or in the browser.
Why AI needs to understand the Indonesian context, not just speak Indonesian
Answering in Indonesian is not the same as understanding the Indonesian context. Many everyday questions depend on the situation, the place, local habits, and the right sources. That is what IsonAI is built for.
Can AI really speak Indonesian?
Grammatical Indonesian is not the same as speaking it. Register, code-switching, and context can trip up AI systems, even when the sentences look correct.
IsonAI 1.2 is now on the App Store
IsonAI 1.2 is now available on the App Store for iPhone. This release brings Bahasa Indonesia, Incognito Mode, images inside conversations, broader file support, and many refinements.
Introducing IsonAI
IsonAI is Epithre's everyday AI assistant, built to understand the Indonesian context and give answers you can use right away. Conversations are processed and data is stored in Indonesia.
Introducing IsonSearch
IsonSearch is Epithre's search engine for the Indonesian web, built to feed AI with sources that are local, current, and quality-checked, with IsonSearch Curator vetting what enters the index.
Introducing Strata
Strata is Epithre's language model for Indonesian government work: trained on the country's regulations and run without sending data outside.
Sovereign AI is more than where the server sits
Many equate AI sovereignty with putting servers in-country. The reality is more complicated, and more decisive, than that.
How Strata reasons about regulatory hierarchy
A question that looks trivial, which rule wins when two conflict, is exactly what shows why regulatory reasoning takes more than a big model.
Why we built our own AI benchmark
A model can top the popular benchmarks and still be useless to a ministry. So we built our own evaluation for Indonesian government work.
About this blog
Notes from Epithre on the AI we build and run ourselves in Indonesia: models, research, sovereignty, and how it is used.